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I need to know you're the people I can trust. Tell me how professional, reliable, honest and trustworthy you are so I’m confident you're the team for me.

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When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not who you are. I need help and I need to know why you’re the people I should trust. Make me feel confident asking you, safe in the knowledge that you’re the most reliable team I'll find.

Why should I trust you?

Persuade me to buy from you

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Remind me what I'm going to get from you - and why you're great


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